On June 7, HEC Montréal and the Quartier des Spectacles Partnership announced the creation of the Hub for Data in Culture.
It is intended to provide expertise and training to Québec’s cultural enterprises, helping them benefit from the many possibilities opened up by advances in data science and analysis. The Hub will let arts and culture organizations acquire new knowledge, optimize their use of resources and, eventually, develop cultural products tailored to public demand. They will also be positioned to promote their offerings in optimal ways and develop relational marketing strategies.
The Hub fo Data in Culture is one of Québec’s 9 centres of digital excellence, and as such will receive $600,000 in government funding over 3 years.
- HEC Montréal