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The Policy on Large commercial Advertising and Billboards
The Ville de Montréal intends to develop a Politique sur l'affichage commercial de grandes dimensions et les panneaux-réclames (Policy on Large Commercial Advertising and Billboards) by 2005 to ensure the general improvement of the urban landscape and road safety.
The Policy will provide for better control over the use of large commercial advertising and billboards, particularly along thoroughfares. It will also clarify the scope of the provisions of the Charter of the Ville de Montréal that authorize the removal of noncompliant billboards and signs. These provisions currently complement the Act to prohibit commercial advertising along certain thoroughfares. Historical areas that are recognized or classified under the Cultural Property Act are also subject to protective measures with regard to advertising signs and billboards.
The Policy could designate other areas where specific control measures should be applied: City gateways, riverbanks, the broad vistas and framed views of Mount Royal and other places that have historical or symbolic value for Montréal. The Policy will also aim to develop innovative control instruments and encourage excellence and creativity in commercial advertising.
The Quartier International de Montréal
The development of the Quartier International de Montréal (QIM) constitutes the single largest urban project to mark Montréal's Centre at the turn of the 21st century. Aimed at revitalizing a destructured area in the Ville-Marie Expressway corridor between the CBD and Old Montréal, the QIM project put an emphasis on the design of the public realm as a catalyst for the creation of a new image, fit to attract large-scale private investment. Bringing quality design together with local materials and expertise, all of the elements of the project (sidewalks, street furniture, lighting, public spaces and landscaping) were conceived with pedestrian safety and comfort in mind. The reconfiguration of Victoria Square and the creation of Place Jean-Paul-Riopelle also stimulated new real estate development, making the QIM the most vibrant arena for private investment in Montréal.
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13.1
Enhance the quality of the public realm
The design quality of the public realm is a cornerstone of the City's image and plays a decisive role in the comfort and safety of users. The quality of public spaces, like that of architecture, lies in its ability to reflect the City's culture and character. This quality lies not only in design, but also in the choice of materials, execution of work and maintenance of facilities. In this regard, the Ville de Montréal has to show leadership through exemplary projects on public property and encourage other stakeholders to act accordingly.
 For many years Montréal has endeavoured to make winter life more pleasant by organizing outdoor activities in public places for residents and visitors. The design and maintenance of public spaces must also take winter into account, so that Montréal can be an enjoyable city to visit in any season.
Since Montréal is also a cultural metropolis, public art must contribute to the quality of its streets and other public places. The design of the public realm must therefore include different forms of artwork, both temporary and permanent.
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