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PRAM - Streets under construction

PRAM-Artère en chantier constitutes a new commitment on the part of the Ville de Montréal to assist the business community in conjunction with major underground infrastructure work involving the reconstruction of water supply and sewer networks. Because the period during which such work operations are carried out can prove difficult for businesses, efforts must be deployed to attract clients and investors. A sum of $13.9M will be invested, therefore, with the objective of turning a major hindrance into an opportunity.

For the period from 2015 to 2017, seven commercial arteries within the Montréal agglomeration that meet specific criteria for commercial density and where the implementation of a major infrastructure project involving the reconstruction of water supply or sewer networks is scheduled will benefit from PRAM-Artère en chantier.

This program includes four components.

Component 1 (exclusive to the territory spanned by the Ville de Montréal) – A total of $2.7M in financial assistance will be made available to established merchant associations or business development corporations (SDCs) for purposes of mobilizing the business community, attracting clients, renovating storefronts, recruiting new merchants, and giving renewed impetus to businesses once the infrastructure work is completed.

Component 2 – Financial assistance totalling $0.8M will go towards supporting the completion of diagnostics and municipal master plans, in concert with merchant associations and business development corporations (SDCs) and based on the needs of the sector or commercial artery. The master plan deals with economic requirements (market studies, brand image, positioning, etc.).

Component 3 – A sum of $0.7M will be earmarked for entrepreneurial competitions held during the year following the end of each infrastructure project in order to promote the establishment of new businesses that meet the consumer needs of potential clients identified through business diagnostics targeting the designated commercial artery.

Component 4 – With a total budget of $9.7M, PR@M-Artère en chantier also offers a subsidy program for business people and commercial real-estate owners with the intention of helping them renovate their facades and modernize the design of their stores. The program revolves around two areas:

  • Financial support covering 40% of the cost of eligible work, up to $50,000, $150,000 or $300,000 per building, depending on its size.
  • An additional subsidy covering 50% of professional interior/exterior design fees, up to $4,000, $10,000 or $20,000 per renovation project, depending on the size of the building.

Commercial streets eligible for the program – where business development corporations or merchant associations constituted as a non-profit organization are established – are identified by the executive committee based on certain criteria. The call for applications for the 2016 cohort will be carried out during the first few months of the year.

The program is currently being implemented in the following designated sectors:

  • Saint-Denis Street between Roy Street and Gilford Street. The date on which renovation subsidy program takes effect will be announced in the near future.
  • Saint-Paul Street East between Berri Street and De Vaudreuil Street. The date on which renovation subsidy program takes effect will be announced at a subsequent time.