Logo and standard of uses
Coat of arms
1963 : The official coat of arms is accepted by the Municipal Council.
Meant, a priori, to reflect our roots, the French shield is the central element of the Saint-Léonard coat of arms. The field has three divisions, each with its own theme.
- - The sinister represents the town's past.
- - The cross, surmounted by a fleur-de-lis, is a reminder that Saint‑Léonard was originally a French-Canadian confessional community.
- The dexter marks the town's determination to achieve harmony and balance between ecology and the social and economic environment.
- The point symbolizes our past activities and our support for the future.
- The mural crown represents the autonomy of Saint-Léonard. – The symbolism of this coat of arms can be summed up by the motto "RES NON VERBA," which translates as "Actions, not words."
French shield : our origins
Maple leaves : belonging to Canada
Cross : confessional community
Fleur-de-lis : French origins
Wheat sheaf and celery : rural origins
Tree : urban planning and ecology
House : social environment
Factory : economic environment
Mural crown : autonomy
Beaver : past, present and future activities.
1988 : Saint-Léonard has an official logo.
The entanglement of these elements fused together in a single image suggests multiculturalism, a multiplicity of services and green spaces interspersed between the four cardinal directions. The layout of the graphic symbol represents movement, dynamism and strength. This logo was granted by a Municipal Council resolution on August 23, 1988.
S for Saint
L for Léonard
V for Ville
Ville de Saint-Léonard
2002 : On January 1, 2002, the Ville de Saint-Léonard merged with the Ville de Montréal, losing its municipality status to become a borough. As a result, Saint-Léonard’s corporate identity needed a makeover. Around the same time, the Ville de Montréal updated its own logo, which dated back to 1981.
2003 : Saint-Léonard paired its logo with Montréal’s new logo to create a whole new corporate identity. Since June 2003, all publications, ads, or documents issued by the Saint-Léonard borough carry this new logo.