The logo and standards of use

	GIF format, colour (against a transparent background) JPG format, colour TIF format, colour (against a transparent background) EPS format, colour
	GIF format, white and red against a black background (against a transparent background) JPG format, white and red against a black background TIF format, white and red against a black background (against a transparent background) EPS format, white and red against a black background
	GIF format in black (against a transparent background) JPG format in black TIF format in black (against a transparent background) EPS format in black
	GIF format, reversed (white against a transparent background) JPG format, reversed (white) TIF format, reversed (white against a transparent background) EPS format, reversed (white)

Visual identity includes the following two elements:

• the logo of the former city or the rosette
• the type face or the word Montréal

These two elements are inseparable and must be used as is.

Logo
The rosette is placed to the right of Montréal.

Typeface used for the word Montréal
Rotis SemiSans extra bold 75 was chosen as the typeface for its great legibility, style and modern look. However,
it was modified slightly to spell out the word Montréal. It is important to use the original formats provided by the
city.

The corporate signature may never be modified.

Official colours
The logo must be in red (Pantone 032), and the word Montréal as well as the name of the borough, in black. The corporate signature may also be in black. A version in white (reversed) is also available for use when the signature must appear in a non-official colour on a photo, illustration or against a busy background. The reversed version of the corporate signature must no be used against backgrounds that do not offer sufficient visual contrast. For monochrome printing (one colour), it is preferable to use a reverse version of the signature against the monochrome background created from a block or as part of the visual concept.

Official Pantone colours
Montréal : black
Logo: Pantone red 032
Four-colour Process
Montréal: black 100%
Logo: magenta 91%
Yellow 87%
RGB
Montréal: R: 0
G: 0
B : 0
Logo: red 224

• Prints [PDF-824 Ko] (French only)
  This manual contains the standards applicable to the corporate signature used in printed material, such as brochures, flyers and posters. It lists the official colours and associated type face, as well as positioning and minimum size required according to document size.
• Stationery [PDF-482 Ko] (French only)
  This manual contains the standards applicable to letterhead paper, release paper, envelopes, business cards, press kits, internal memos and fax transmission slips. It contains also a form letter for reference purposes.

NOTE: The paper suggested for printing letterhead paper is Rolland Opaque white vellum glossy 120M. No standards exist for cardboard used for business cards. However, the city's graphic design studio proposes two options: Digital Xpression white (56M or 48M) or Rolland Opaque white glossy cover (130M, approx. 7 points; 160 M, approx. 8.5 points; 200M, approx. 10 points - standard thickness for business cards.