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Le joyau royal et le mile doré

100 young philanthropists donate a public artwork

Young, Philanthropists and Art Lovers
Published on
July 26, 2017
On July 5, 2017, the Brigade Arts Affaires de Montréal (BAAM) donated the installation Le Joyau royal et le Mille doré, a work by Philippe Allard and Justin Duchesneau, to Montréal. Just who are these generous philanthropists with the BAAM?

Sébastien Barangé, vice-president of communications and public affairs at CGI, is among the founders of the Brigade. 

“Several of us were already involved with cultural organizations,” he explains. “What brought us together was a shared love for the arts and culture and a passion for Montréal. We wanted to make a unifying gesture in recognition of the city’s 375th anniversary.”

Working through the BAAM, Sébastien Barangé first assembled 700 young entrepreneurs under the guidance of Alexandre Taillefer. Their objective was to spur the emergence of a new generation of Montréal philanthropists.

Sébastien Barangé lors de l'inauguration du Joyau royal

“We wanted to recruit 100 philanthropists to donate one thousand dollars each,” explains Sébastien Barangé. Assembling a group of donors to donate a public artwork to Montréal was a first, and these young philanthropists heeded the call. Among them was Patricia Lemaire.

“I knew Sébastien through contemporary art projects,” explains the young woman. “I immediately said yes.”

Jury and philanthropy

In order to select the artwork for donation, the Brigade decided to have philanthropists become directly involved.

“We didn’t want people to get the impression we were treating ourselves to a sculpture,” says Sébastien Barangé. “And there was common desire to do things the right way.” A jury was established, which carried out the initial triage.

“To successfully bring this project to term,” explains Barangé, “the young philanthropists benefited from the collaboration and expertise of Montréal’s Bureau d’art public.” The Bureau d’art public provided support throughout the process of selecting the work, and it also helped ensure that the project went smoothly.

Le duo derrière le joyau: Justin Duschesneau, architecte et Philippe Allard, artiste

“I took part in every stage, from selecting the artists to developing the work,” says Patricia Lemaire. “That direct involvement really allowed us to identify with the project.”

The two years spent on the project were highly rewarding for the philanthropists. They took part in several meetings, which allowed them to gain a better understanding of the selection criteria and the steps involved in creating a public artwork.

“Culture plays a vital role in our society’s economic and social development,” says Sébastien Barangé. “Education and philanthropy are key to making culture a form of civic engagement.”

Patricia Lemaire is proud to have participated in this important legacy project: “I like knowing that we can have an impact on our environment. Public art can surprise us and capture our attention, and it improves our city!”

 Le Joyau royal et le Mile doré

Celebrating 375 years of history!
In 2017, Montréal will bustle like seldom before, as the city reinvents itself, lights up and looks back on its rich history. Revisit the history of our rich metropolis and discover the urban projects that will transform our living environment.
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